Free
Branding, UX/UI
Free is a small water movement at Massachusetts College of Art and Design. Its goal is to create an impact in the community by informing, promoting, and sharing the benefits of bringing and refilling a reusable water bottle for free. Making this an attractive new habit required making it fun, easy to start, and with no barriers. Finding water bottle refill stations more easily, seeing your impact, and changing hearts and minds were the ways to make a difference.
Turning this into a brand with colorful and a playful logo, color palette, typefaces, stickers, posters, and a website helps meet the community where they are.
This month-long project was completed in mid-February of 2023. It used tabloid-sized posters, 3x5 inch size stickers, and a 14-inch screen MacBook Pro desktop website.